Private Label vs OEM vs ODM

Private Label is the fastest, cheapest, and lowest-MOQ engagement model — ideal for early-stage indie brands, pop-up activations, and trade show booths where custom tooling amortization isn't economical. We maintain a catalog of 50+ proven base designs across all 7 form factors (counter tray, rotating tower, wall bay, floor rack, display case, illuminated, organizer) and all 9 SKU categories (lipstick, face, eye, brush, nail, skincare, perfume, K-beauty, sun care). You choose a base design, customize with your Pantone colors + laser-cut logo + silkscreen graphics, and your fixture ships in 25-35 days with 25-unit MOQ. 500+ indie brands use private label as their first retail fixture.
Strict quality control and assembly of custom cosmetic display stands

Private Label Specs

MOQ: 25 units (lowest in industry)

Lead Time: 25-35 days

Base Design Catalog: 50+ proven designs across all form factors and SKU categories

Customization: Pantone PMMA, laser-cut brand logo, silkscreen graphics, custom tier spacing within base chassis

Retailer Compliance: base designs pre-compliant with Sephora RLP, Ulta vendor, Walmart MSCP

Cost: $60-$400 per unit depending on form factor and customization depth

Scale Path: private label → ODM (when MOQ grows) → OEM (when your brand wants full design ownership)
Flat pack secure boxing process at acrylic display supplier factory

Private Label Impact

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Indie Brand Launches

Unit MOQ

days

Lead Time

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Base Designs

FAQS

ALL

Can you tell me a bit about your company?

Hiledisplay is a factory-direct manufacturer focused on custom acrylic beauty display solutions for lipstick, perfume, skincare, makeup and retail fixtures. We support OEM from drawings, ODM from concepts, private label projects, prototyping, production and global delivery. Please send your product size, quantity, logo artwork and target market so we can recommend the right structure and quote accurately.

Where's your factory located?

What are your standard payment terms (30% deposit, 70% before shipment)?

Are you a manufacturer or a trading company?

What's the minimum deposit you'll accept?

Do you accept payments via PayPal or Credit Card?

What payment methods do you take?

Do you have a factory audit report?

How can I make the payment?

What is your warranty period for this product?

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Launch Private Label Fast

Send us your brand spec and desired form factor — we'll quote a base design in 24 hours.